Final Blogs: First Project- Commercial

The first project that my group members and I worked on was the commercial. When beginning this project we had high hopes for the outcome. To start off the project each group was given an identical list of companies to choose from to advertise for. The company that my group members and I chose was McDonald's. We focused our attention on the "Happy Meal". More specifically, the toy that comes with it. We chose this approach to appeal to the target audience: children. In the typical McDonald's commercials, you would see a happy family eating their meals together, and the kids playing with their new toys. These commercials imply that the children are the center of the household. To add on, when children see something that they want, typically on the television, they run and tell their parent(s) and the majority of the time their parent(s) would say yes because they can't seem to refuse their young one. So, once that the McDonald's "Happy Meal" commercial airs and the toy catches the children's eye, the sales of the product will increase.

 At the time the toy that came with it, for females, was the Barbie Doll. Once we discovered this we knew exactly how we wanted to film our commercial. The costumes for the commercial were casual, child based clothing for the actors playing the children, casual adult clothing for the actor playing the mother, and plain black pants, shirt, and visor for the actor playing the McDonald’s employee. The lighting in the commercial was natural. The actors were everyone in the group: Lauren, Aaliyah, Anishkaneel, and I. There was no makeup used for the making of this commercial. The props that we will be using are the McDonalds Happy Meal box and the contents that come in it: the sandwich/ chicken nuggets, a small fries, a small drink (milk, juice, or soda), apple slices, and a toy. The setting of the scene was the Upper Classmen Patio outside and, briefly, the doors of the Media Center. For this project, we didn't have much time to film. We were only allowed to film on campus and during the class period for two days. This became quite frustrating because we found ourselves trying to rush to make sure everything is correct, and we had to return to class once it was time for lunch which was an hour to thirty minutes after the beginning of class. This project didn't turn out how we had hoped, but it was our first project and it taught us a lot.